APWF
Every tail deserves a happy ending
The Australian Pet Welfare Foundation (APWF) has developed and shared lifesaving knowledge and advocated for changes to policy and practice that improve the health and wellbeing of pets and people.
Founded by Emeritus Professor Jacquie Rand after decades of research in companion animal health, APWF creates a powerful fusion of research, advocacy, and practical programs to shift policy and culture toward more humane, evidence-based practices
A clean, versatile brand identity built on the principle of “less is more.” The refreshed logo uses timeless line art to depict pets supported by a human, paired with a bold, rounded logotype for clarity and warmth. A nature-inspired colour palette balances uplifting energy with grounded professionalism. The new logo design features a clean line art composition of furry friends supported by a human figure — a warm, approachable symbol that communicates care and companionship without unnecessary complexity.
Deliverables included a lite brand guide, Canva templates, strategic plan, marketing collateral, signage, website design, and digital assets.
Branding
Logo
website
Digital assets
signage
Social media
Stationery
Reports