BBG
Butcher · Baker · Grocer
Butcher Baker Grocer is a fresh take on local grocery culture — delivering small-store quality with big-store convenience. With a mission to champion independent producers and bring premium, locally-sourced food to each community it serves, the brand is built on values of quality, convenience, neighbourly service and giving back to the local area.
The resulting brand identity balances farm-to-table authenticity with playful charm. A suite of whimsical illustrated food characters paired with rustic, hand-crafted typography conveys warmth, honesty and approachability. The aesthetic celebrates artisanal quality and the joy of wholesome food, while still feeling modern, friendly and community-minded.
The visual system evokes market-stall simplicity, fresh produce and independent craftsmanship — extending into packaging, icons, and digital assets to create a consistent, welcoming brand experience that feels personal, local and human.
Logo
Brand guide (lite)
Posters
Truck wrap
digital assets