Hairy Nuts Co™
Cheekily delicious
Hairy Nuts Co celebrates this humble superfruit with a playful twist, positioning coconut water as a fun, cheeky and feel-good daily ritual.
Inspired by the raw texture of coconut husks, the brand identity balances humour with natural authenticity. The tone is carefree and approachable, while the visual language captures the warmth of sandy beaches, sun-soaked holidays and effortless tropical living.
Crafted from 100% young Thai coconuts, Hairy Nuts Co embodies purity and quality. Sustainability plays a central role in the brand strategy — from the choice of recyclable aluminium cans to plans for a can buy-back program designed to encourage community recycling and environmental stewardship.
Logo
Brand guide (lite)
Digital assets