Han Ah Rum

Han Ah Rum's brand identity seamlessly blends traditional Korean heritage with contemporary sophistication. The elegant logo features Korean characters enclosed within an ornate dotted border, creating a sense of premium authenticity while maintaining modern appeal.

The sophisticated navy blue and gold colour palette evokes luxury and tradition, while the intricate hand-drawn seafood illustrations - featuring crabs, fish, oysters, and vegetables - celebrate the restaurant's focus on fresh, quality Korean cuisine. These detailed engravings create beautiful pattern work that can be applied across various brand touchpoints.