Haus of Yin
HOY tees are lived in, loved in, and learned in.
The essence of HOY is an unfiltered and honest exploration of the complexities of womanhood. The HOY brand identity visualizes sophisticated mysticism through celestial symbolism and Art Deco elegance—capturing the beautiful duality of women who are both soft and strong, messy and magical, navigating life’s cycles with quiet grace.
The logo design is the visual equivalent of HOY’s philosophy - sophisticated enough to feel intentional, simple enough to work with real life’s constraints. It's a perfect balance between feminine elegance and understated power.
The subtle astronomical reference speaks to the brand’s deeper understanding that women navigate by their own inner light, especially during the messier chapters of life. The typography is sophisticated yet approachable—serif elements add timeless femininity while the clean lines adds strength. The golden and charcoal palette reinforces luxury and warmth without ostentation.
Logo
Brand guide
Digital assets