Jeanie Ho
Paper, Reimagined.
This identity was created for Jeanie Ho, a Singapore-based paper artist who combines traditional papermaking knowledge with contemporary craft techniques to create wearable paper jewellery that is unexpectedly tear-resistant and water-resistant. Her work challenges perceptions of paper as delicate, transforming it into sculptural, enduring adornment.
The branding draws directly from her process — precise, tactile, and quietly intricate. The logo is laser-cut into thick artisanal stock, allowing the letters to lift and cast subtle shadows, echoing the dimensional qualities of her jewellery.
The result is a visual system that uses material as message: elevating paper, celebrating craftsmanship, and creating a sensory, sculptural experience in print.
Logo
Business cards