Little Saigon Grill

Little Saigon Grill's brand identity captures the authentic energy and street food culture of Vietnam through a rustic, handmade aesthetic. The charming illustrated logo features a traditional hawker cart surrounded by bustling street scenes, immediately transporting customers to the vibrant markets of Saigon. The cohesive brand system extends across all touchpoints - from the distinctive loyalty stamp cards featuring traditional Vietnamese motifs to promotional materials that showcase the lively street food culture.

Deliverables included: Logo design, feature wall graphics, food photography and styling, digital and print menus, business cards, loyalty stamp cards, and promotional materials - all designed to immerse customers in the bustling, flavourful world of Vietnamese street food culture.