Mindset Architect
Evolve how you evolve.
Mindset Architect, led by psychologist Nicola Callard, offers corporate and personal transformation services. Her unique method integrates psychology, neuroscience, indigenous healing, and spirituality to create conditions where high performance, innovation, and collaboration naturally emerge through alignment with nature.
The branding aims to project a sense of empowerment and growth, capturing the creativity and sense of evolution and transformative power. The design balances approachability and warmth with high-end sophistication.This harmonious blend of nature, craftsmanship, and local inspiration creates a logo that not only represents the spirit of Japanese mountaineering but also entices beer enthusiasts to savour the taste of Japan's wilderness in every sip.
The proposed logo features a dynamic brain outline that transforms through fluid lines, referencing architectural wireframes and topographical maps. The seven layered lines symbolize the transformation cycle and Mindset Architect's multi-faceted approach. These organic contours represent direction, discovery, and expanding one's capabilities. Combined with an elegant logotype featuring decorative strokes, the design conveys luxury and sophistication while embodying limitless growth possibilities.
LOGO
PACKAGING
Business cards
website
brand elements