Projects for Purpose
Achieve your purpose
With a focus on the betterment of humanity, Projects for Purpose (PFP) partners with for-purpose organisations to realise social or community service enterprises that will create positive social impacts. PFP supports for-purpose groups to build capability through best practice planning and project management methods, as well as navigate complex bureaucratic systems to secure funding and drive transformational outcomes.
The branding for PFP reflects its mission of creating positive social impact through a style that is organic, approachable, and uplifting. Inspired by the organisation’s focus on helping young females—particularly in sports—the design uses fluid, hand-drawn elements and friendly typography to embody accessibility, inclusivity, and support.
With its approachable aesthetic and dynamic energy, the branding communicates PFP’s commitment to empowering for-purpose organisations and driving transformational outcomes that uplift humanity. The business cards are printed on recyclable seeded paper, designed to be planted and grown into new life, reinforcing sustainability and purpose.
LOGO
Business cards
brand elements
Apparael
Digital assets