Skin Optima
Medical · Aesthetics · Laser
Skin Optima is a boutique medical aesthetics clinic in Tsim Sha Tsui, Hong Kong, blending science-led skincare with a warm, human-centred experience. The brand identity balances clinical professionalism with approachability, reflecting a lifelong commitment to personalised care.
Skin Optima’s branding is inspired by the structure of epithelial cells and layered skin, subtly referencing its medical foundation. The soft, lower-case logotype and rounded forms create a warm, approachable tone, balanced with clean precision for a sense of clinical trust. A minimal “+” symbol reinforces its medical credibility, while gentle pastel tones and refined simplicity express calm, personalised care and contemporary elegance.
Logo
Brand guide (lite)
Website
Digital assets