So Thai
So Thai, So Pampered
So Thai massage and spa is a contemporary massage and spa concept that brings over 25 years of Thai and other Asian healing techniques to Brisbane. Offering a range of treatments based on the art of natural therapy, So Thai is an urban sanctuary with a focus on your wellbeing and superlative customer experience.
Inspired by hand movements in traditional Thai dance forms, the logo encapsulates the essential element of So Thai – customer care and massaging by hand. It also makes reference to Theravada Buddhism, reflecting on the rich culture and history of Thailand. The logo depicts a hand gently handling a lotus flower, alluding to the pampering and delicate handling of our customers.
Delivered: Logo, signage, digital and printed menus, business cards, promotional collateral (including posters, DL flyers and Westfield ad screens), copywriting.
LOGO
PACKAGING
Business cards
Signage
brand elements
Menu