The Pause
Pause · Understand · Thrive
This is the Pause is here to revolutionise the perimenopause and menopause experience; harnessing the power of pausing to reflect, understand, and connect—before moving forward with renewed confidence and strength.
By bringing together leading healthcare experts, delivering clear, evidence-based education, and nurturing supportive communities, This is the Pause creates a world where uncertainty transforms into understanding, isolation into connection, and hesitation into empowerment.
The visual identity for (This is) the Pause centers around a contemporary interpretation of the pause symbol with a flowing upward arrow that represents the journey through perimenopause to post-menopause. The overall brand aesthetic is bold and striking, professional yet approachable. The line and pause symbol can be used as supporting graphic device across brand materials.
Delivered: Brand identity, digital assets, including social media templates, presentation packs and brand elements.
LOGO
social media
digital assets
digital templates
brand elements