Plucking Peonies
Wearable poetry in bloom
Plucking Peonies is the jewellery studio of Jeanie Ho, celebrating florals through delicate, hand-crafted forms. Each piece is designed to feel personal and poetic — wearable keepsakes inspired by nature’s beauty and made to last.
The branding was crafted to mirror the poetic, hand-made quality of her work, blending soft botanical elements with refined minimalism. A bespoke logotype anchors the identity, supported by custom floral illustrations that echo Jeanie’s paper-cut and metalwork techniques.
Business cards and jewellery packaging were designed to feel tactile, elegant and intimate, enhancing the unboxing experience and reinforcing the brand’s artisanal sensibility. The result is a cohesive visual world that feels thoughtful, modern and delicately romantic — perfectly complementing the expressive nature of Plucking Peonies’ jewellery.
Logo
Print collateral
business cards
illustrations